Budweiser advertising execs are debating whether to continue the Labrador puppy saga in this year’s Superbowl ad.
It’s a hard act to follow and we can’t imagine the Superbowl without the adorable Labbie and his buddies!
Budweiser’s lovable Labrador pup has been the favorite of millions in the Superbowl audience for the past two years. Budweiser topped the USA Today Super Bowl Ad Meter for two years in a row and this begs the question: Will the Labrador puppy return for the big game?
Bud parent Anheuser-Busch InBev and its agency, Anomaly, are debating this right now – 118 days before Super Bowl 50 kicks off in Santa Clara, California.
Since both companies won’t disclose any information about their next Superbowl ad, Adweek asked brand experts about the issue. They say the smartest play would be to put the Labrador puppy back in the game
We hope they’re right and can’t imagine the Superbowl without the cute Labbie!
Have a nostalgic look at the last two Budweiser Labrador Puppy ads that sent the ad meters into the red!