The horrifying advertisement shows the line beside a photograph of a puppy.
A group from Broward County was behind the advertisement andthey sure got the attention they were looking for.
“We want something memorable that they won’t neccessarily start typing while they were driving and that when they got home they would remember,” says Marc Aptakin of Pets Broward.
True enough. Several people have visited killthisdog.com to see what the cruel line was about.
The group wanted to cut through the typical sad animal messages so they decided to deliver the blunt truth to inform people what is really happening in shelters.
“I was afraid that the people would take it the wrong way,” says animal advocate Meredith Bruder.
The shocking billboard proved to be a success and got people to visit the site where they will find out what it was really about.
Discover what Kill This Dog is about by clicking here.