We all love puppies. Those adorable faces, tiny noses, soft paws are definitely irresistible. But as they grow up, their teeth grow longer and their cute faces? Not so cute anymore.
If you love pups and hate the grownups, PuppySwap has something for you. Trade your senior dog in for another adorable puppy!
Sounds awesome, right?
Nope! Not at all. And most people who visit PuppySwap.ca do not like the idea, either — and that’s exactly the point.
PuppySwap.ca is a satirical website launched by the Toronto Humane Society highlight the fact that each year thousands of dogs are surrendered to shelters by people who simply weren’t in for the lifetime of canine responsibility.
When you first visit the site, everything seems legit. It is well designed and even looks professional. In the site, there’s even a video with lots of inspiring scenes featuring kids and dogs in it.
The video emits a happy vibe until the voice-over in the video says: “The moment your puppy grows up, becomes a bother or gets less likable, simply log back into your account and swap out your old best friend for a brand-new one.”
In case they actually convince someone to swap their dogs, a message pops up when you click on the “Sign Up” button that says: “PuppySwap isn’t real. Unfortunately, pet abandonment is. Over 180,000 animals enter Canadian shelters each year. 40% will never leave. Spread the word — pet ownership is for life.”
It is followed by a “More Information” button that is linked to more facts about pet abandonment and a link to the Toronto Humane Society‘s homepage.
Ironic advertisements seem to touch more people. Remember the “Kill this Dog” billboard?
This form of advertising can actually help stop people from getting a puppy without thinking about the responsibility ahead of them.
What do you think?