On Saturday,August 1, Denver the Guilty Labrador attended a pawsome event to help shelter dogs get the help they need.
Denver, the guilty dog, was a special guest at Woodbury Nissan’s Dog Days of Summer – an event that benefits the Gloucester County Animal Shelter.
Denver, an eleven-year-old Labrador, rose to fame after her owner, Mali Vujanic, posted a video of her looking guilty after stealing a bag of cat treats. Millions of viewers have since giggled at Denver’s unique facial expression — a sorrowful grimace that she makes when she knows she’s guilty.
“When she was about a year old, it was something she started doing when she was in a sticky situation,” Vujanic said. “It became her signature ‘I done it’ face.”
Denver came to Vujanic’s life by chance. Or fate? He says he was having his house built when their plumber asked if he was looking for a dog.
“The plumber yelled down, ‘I heard you’re looking for a dog? My dog just had pups,'” Vuljanic recalled.
The litter was all yellow Labradors, so Vujanic asked the plumber to pick out the cutest, biggest, whitest female, and he would take her – that pup turned out to be Denver.
When Vujanic first posted Denver’s video to YouTube, then shared it on his Facebook page, just to entertain his friends, he never imaged it would create such a buzz.
“A week later, it had 130,000 views,” he said.
The next thing he knew, the view counter hit a million. He then started receiving phone calls from Good Morning America, Entertainment Tonight, David Letterman and Jimmy Kimmel and more.
“We get endorsement opportunities regularly, but most, we turn down,” Vujanic said.
He said most big companies want too much of their time or there may be too much travel involved, and he’s does not like that.
“We do what’s best for us and for Denver,” he said.
Vujanic thinks the best opportunities are those like the event in Woodbury.
“It’s fabulous,” he said. “We didn’t know if there would be 10 people here or 10,000, but we’re doing this to give back to her fans.”
One family even drove four hours from Virginia just to see Denver at the benefit.
“We drove an hour and five minutes and It’s all totally worth it,” said Vujanic.