In a London mall, an awesome new billboard advert features a digital rescue dog following shoppers!
Barley, the pixelated dog, appears to follow shoppers around the Westfield Stratford mall in London. This amazing ad campaign is called the “Looking for You”.
OgilvyOne designed the campaign to promote pet adoption for the Battersea Dogs and Cats Home.
A chip is secretly placed in leaflets that are handed out to mall shoppers. This chip triggers the digital dog enabling him to follow the shoppers from one digital board to the next.
“Battersea rehomes animals all over the U.K. and beyond, and this could help encourage people to choose to rescue a dog,” says Carly Whyborn, head of operations at Battersea. “We’re using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it.”